Another exciting week here at City Wide of Minnesota.
On our marketing front, we are working with a local printing group to re-design our marketing materials to fit our regional needs here a little better. In Minnesota our clients seem to have a stronger need for exterior maintenance needs like snow removal and asphalt parking lot maintenance. So our new materials will highlight those services a little more that our national materials do. The company designing those is also making a strong effort to make a PURL program work us to increase our overall response rate to direct marketing from 1% to a more reasonable number. There are some unique challenges in this as we won’t be able to do blast PURL of 3000 plus which is what they are used to doing. We would have to do a much more controlled program where we are reaching a targeted number of 200 prospects each week, hoping to set up meetings with 8 of those people or so. Wish us luck, this could be a huge win for us if they can get this program functional and affordable for us.
Administration wise we are very busy getting our two new people trained and up to speed here. I am super excited by the small strides we seem to be making here our goal of centralizing all of our administration functions and bidding processes seems to be working. We believe we will get over 100 bids out per month on this program vs. the 50 or so we were producing previously and our sales and ops teams will be able to do what they do best, not be sitting in front of a computer all day. Also, our CRM database will be much more accurate and up to date over time with people specifically focusing on this that are good at it vs. sales people who are always impatient and on the move.
Also, Shalee and I attended a very informative meeting with BOMA MPLS on Thursday at the Metropolitan in Golden Valley. Thank you Shiela with BOMA for making us feel welcome there and to the speaker for the morning. Very important information about branding your building for an overall guest experience.
Thank you again to all of our clients and employees for your patronage and support. I appreciate it and am so excited for what we have accomplished so far!
Shalee - Administration Manager:
I love weeks where work is busy they just fly! That's been this week - new appointments, new processes, lots to do to prepare for both. Being in the office is such a pleasure when time is spent well on hard work and good efforts from everyone involved.
I had the pleasure of attending my first BOMA meeting this Thursday. It was nice to put faces to names that I've seen in emails! A huge thanks to the two Davids, Jeff, Blake and Jason who made me feel welcomed to this fantastic group. They were quick to offer advice and suggestions on how to make BOMA feel more like a safe haven than a task to mark off the list and to share some fun experiences they've had with various groups and committees. Now I just need to narrow down which committee will make a place for me so that I can really dig my fingers into this associations and start to feel like "one of the gang"!
This week has been gorgeous! Every day I came home, I was shooing the entire family outdoors!
The Great House Hunt is still on for us. It's nice to see new blood enter the market. We're bound and determined that this will be our last house for a while, Lord willing, so we're being extra picky about what we want in our place. Hopefully our dream home will hit the market this week, and we'll be able to settle into a permanent home soon!
~Your City Wide Team